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How to Implement a Loyalty Scheme That Actually Works

Could your business benefit from a loyalty scheme? So many businesses of all sizes currently run successful loyalty schemes, and it is a great way to encourage repeat customers. How do you build a scheme that actually works? Here are some of our top tips to help you do so.

Offer Something of Value

The first thing that you need to do is ensure that your loyalty scheme actually offers something that people want. There are so many options for prizes when you try to come up with a loyalty scheme, but, equally, there are some options that simply aren’t going to be of value to your customers. You must ensure that you choose something that you know that they are going to want, as they are then more likely to engage with the scheme.

One of the simplest and most effective loyalty schemes is point accumulation. For every purchase, a customer will gain a certain number of points. These can then be exchanged for store credit, and customers can use them to purchase products around the store. It is simple but can lead to some great engagement.

Have a Loyalty Card

If you decide to implement a loyalty scheme, ensure that you are giving out loyalty cards along with it. This allows you to add in a prompt during the checkout process to ask for the card, and this means that your customers are more likely to engage with the program.

Having access to an ID card printer means that you will be able to make up custom loyalty cards on demand. Being able to sign up customers instantly could prove to be vital in building up the loyalty scheme at first. As part of this, you should be able to offer them a personalised loyalty card on the spot.

Allow Customers to Track Their Progress

You should set up a small part of your website, or even launch a mobile app, to focus on your loyalty scheme. A great place to put it is in your customer’s account portal. Whenever they log into your site or app, they will be able to check how many points they have accumulated, and what they could potentially spend them on.

This might even be the ideal place to offer extra deals like discounts. If you can offer extra bonuses that means that they will want to engage with the loyalty program online, you might be able to drive a great bit of engagement.

Setting up a loyalty program can have some great results for your business. However, you need to make sure that you are putting in the work to ensure that this is a program that your customers actively want to engage with. If you want to add a loyalty program to your business, make sure that you take the time to make it the best it can possibly be. With the right care and attention, you should be able to create something for your business that you are very proud of.

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