Privacy is the most fundamental right given to a person and it’s one of the most important rights in today’s world. Whenever someone searches anything on any website the website always pops notifications to know the user’s location or tells them to accept the cookies. By doing this the website tries to collect the data of the user and uses it to push ads of what the user searches on that website. The same applies to their applications. Whenever you open an application, it always asks you to enter either your email id or phone number. Also, it asks you to share your location with it so that it’s easy for the app to show you the products or services in that particular area.
By personal information, it can anything like the user’s name, address, DOB, IP address, email id, Card details, and many more. It helps the websites to maintain a database of its users and maintain data of how many people visit their website what is the age group etc and hence analyze the data later.